How the Big Guys Do It: Hats Trump It

Posted in: How the Big Guys Do It- Feb 11, 2016

According to his third quarter campaign finance report, Trump spent $825,000 on branded merchandise. This is more than he spent on any other category besides air travel, which he purchased from a company he owns himself. The Republican front runner and former reality television star sells swag through his website and at campaign events. The slogan – “Make America Great Again” is embellished on all sorts of products including hats, bumper stickers, yard signs, T-shirts, hoodies, can coolers, pennants, megaphones, buttons and even a raglan shirt made for dogs.

PC Lesson Learned: Front runners are front of the line for promotional products.
From Counselor Magazine December 2015 and Fortune October 2015

LAREDO, TEXAS - JULY 23: Republican Presidential candidate and business mogul Donald Trump talks to the media at a press conference during his trip to the border on July 23, 2015 in Laredo, Texas. Trump's recent comments, calling some immigrants from Mexico as drug traffickers and rapists, have stirred up reactions on both sides of the aisle. Although fellow Republican presidential candidate Rick Perry has denounced Trump's comments and his campaign in general, U.S. Senator from Texas Ted-Cruz has so far refused to bash his fellow Republican nominee. (Photo by Matthew Busch/Getty Images)
(Photo by Matthew Busch/Getty Images)
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