- Women account for 85% of all consumer purchases, including everything from cars to healthcare
- Women buy 60% of apparel, make 80% of family healthcare decisions, 70% of travel decisions, 91% influence home purchases, 90% participate in decisions of insurance, investment, and retirement.
- In 2011, women accounted for 51% of all persons employed in management, professional, and related occupations
*All sources can be found here
So why should you be paying attention to this? You need to ask yourself, are women making the decisions to purchase your products or services. Who should your marketing efforts be targeting? With women having so much influence in the marketplace, we decided to dedicate this newsletter to Women. When you focus your marketing efforts and really find something that relates to your target demographic, your promotional product will be that much more successful. Also, don’t forget that October is a reminder of another important women’s issue, Breast Cancer. For more information about local resources contact The Cancer Support Community of the Central Coast.
For more creative ideas on how to make your products effective, call us at 805.543.0440 or visit us at www.pcslo.com.