1. Everywhere Apparel
As workplaces continue to embrace a dress-down culture, athleisure will continue to be a big hit. People want to wear to work what they can also wear on the weekends, which more face time with your logo. Think shirts, warm-up jackets and yoga pants.
2. Practical Choices
As the older millennials are turning 25-35, they are settling down, starting families and are looking for more practical promotional items for their homes. Think wine glasses, BBQ tools, auto-safety kits.
3. Shifting Women’s Wear
According to a key apparel supplier, three words easily describe the change in women’s wear, “Color, happiness, femininity”. It’s okay for a woman to #dresslikeawoman and still be seen as professional. Think pink, fluid structures, and fashionable shirts.
4. Stands Stay Hot
One of the most popular items in 2016 is likely to be a top-seller in 2017. Stands for smart phones and tables will continue to be a big hit. There are dozen of options and multi-purpose options. Think stand/wallets, stand/power banks, stand/stylus pen, etc.
5. The Rise of Custom Packaging
It’s no longer enough to just have a great product, but you want to present it professionally too. Many manufacturers have added custom packaging to their offerings. This really allow greater brand messaging and continuity and is wonderful for retail. Think custom box for your branded travel mug.
*From Advantages Magazine, December 2016