The first known promotional products in the United States were commemorative buttons dating back to the election of George Washington in 1789!
The weather is changing and it feels like the political season is in the air! You can’t turn on the TV or browse social media without politics hitting you square in the face these days. As you can see, promotional products have been used in US politics since the beginning of our country. If it worked for George, it’ll work for you! Promotional products are some of the most cost-effective and efficient way to target your message toward a specific audience, which is why they are great for campaigns. It’s important that Americans rock the vote and voice their political views. If you are looking for a sure-fire way to help spread your message, and make sure you’ve been seen and heard, look no further than promotional products.
For more creative ideas on how to make your voice heard, email us email@example.com, call us at 805.543.0440, or visit us at www.pcslo.com.
Last year, the SLO County Planning Commission had a big decision to make regarding the proposed Oster/Las Pilitas Rock Quarry and how it would affect Highway 58 and the town of Santa Margarita. Margarita Proud, a grassroots effort of concerned citizens who are dedicated to retaining the rural character and livability of Santa Margarita, were fighting to deny the project. In order to increase awareness and fund-raise for their cause, Margarita Proud held several events where they sold pint glasses with their logo. These pints glasses were sold for $10 and included two drink tickets. Not only did this money pay for the glass itself, but the additional funds went toward other marketing materials, and it acted as a long lasting reminder of the efforts of the group.
According to his third quarter campaign finance report, Trump spent $825,000 on branded merchandise. This is more than he spent on any other category besides air travel, which he purchased from a company he owns himself. The Republican front runner and former reality television star sells swag through his website and at campaign events. The slogan – “Make America Great Again” is embellished on all sorts of products including hats, bumper stickers, yard signs, T-shirts, hoodies, can coolers, pennants, megaphones, buttons and even a raglan shirt made for dogs.
PC Lesson Learned: Front runners are front of the line for promotional products.
From Counselor Magazine December 2015 and Fortune October 2015
(Photo by Matthew Busch/Getty Images)
as low as $3.62
as low as $0.98
as low as $2.00
as low as $0.44
- 57% of US consumers feel more favorable about the advertiser who gave them a promotional shirt
- 52% of men and 46% of women own promotional shirts
- Looks matter! 59% of people keep branded hats because they are useful, 42% because they are attractive
- Branded Hats are most popular among 35-44-year-olds
At Promotional Concepts, we talk a lot about products, but we produce a lot of apparel for our clients too! We’ve worked on a few projects lately where employers gave nice jackets to their staff for the holidays. We’ve done t-shirts to help celebrate a new logo launch. Hats for employee wellness programs and for merchandise resale. And we’ve done polo shirts for sales people to wear while out networking with potential clients. Apparel serves as a beneficial extension of your brand because it puts your name in front of potential clients without much effort. However, it’s important that you look good too. Wrinkled shirts and curling collars don’t look good on you and they don’t look good for your company. There are a lot options out there, and we can help you narrow down the options that are right for your business.
If you are interested in learning more on how to make your clothes count, call us at 805.543.0440 or visit us at www.pcslo.com.
For those of us who had the pleasure of knowing and working with Dusty Davis with Fertile Minds, we know how lucky we were. Dusty passed unexpectedly from a motorcycle accident last year and it was important that we do something to honor him. A group of us became involved in the City to the Sea Half Marathon water station because of Dusty’s passion for running. Although he couldn’t be there with us this year, we wanted to make sure we honored his spirit. Our group created RunDustyRun shirts which resembled his Fertile Minds brand and also gave silicone awareness bracelets out in the running packets so that runners could wear them in the race, bringing Dusty across the finish line with them. Shirts and awareness bracelets are a great way to show support for a person or cause and as you can see below, they can be packaged nicely together.
Ellen DeGeneres understands the power and importance of promotional products! The queen of afternoon talk, she is known for the outrageous gifts she gives to her celebrity guests. One of her most popular giveaways is her branded underwear. A number of recipients including Tim McGraw and Jason Derulo have been caught wearing the underwear in candid photos with the Ellen waistband visible above their low-slung jeans. The underwear is so popular that she even sells them along with other merchandise on her website. According to Jeff Holt, VP of Marketing at Image Source, “If someone is wearing an apparel item, it implies a deep level of acceptance and support for that brand.”
PC Lesson Learned: Successful ideas may be right under your clothes.
From Advantages Magazine, December 2014